2024 Black Friday Google Ads Search Campaign (6 Days)

Project Overview

  • The Black Friday Google Ad Campaign project aims to promote and increase sales of digital software templates (Excel and Google Sheets) within six days during the competitive season of Black Friday.
  • The 2 search campaigns run in the same period with a smart bidding strategy of maximizing conversions at a 5€ and 7€ daily budget.
  • In addition, conversion actions through Google Tag Manager were implemented to track and measure sales properly. At the same time, the keyword strategy was focused on both nich (software templates, spreadsheets, etc.) and season keywords (Black Friday sales, etc.)
  • Finally, the audience targeting strategy focused on potential buyers interested in digital marketing, freelancing, small businesses, and seasonal sales. The goal was to achieve quick wins by promoting cost-effective software template solutions to an audience actively seeking these products.

The results that highlight the most important KPIs from these Google ad campaigns are displayed below.

Results

Campaign overview (Conv.rate & CTR)
Campaign overview (avg. CPC & Cost)
Campaign data in detail

Key Takeaways

  • Created ad copies that achieved high CTR and relevance.
  • Optimized a limited budget to generate conversions and build a profitable campaign.
  • Gained valuable insights into audience behavior and ad performance during a peak demand period.