SEO Performance Analysis

Project Overview

The SEO dashboard plays a pivotal role in evaluating the performance of crucial website SEO metrics, and it excels at converting complex data into visually compelling graphics. In its current state, this dashboard empowers the user to effectively convey intricate patterns and unveil valuable opportunities for enhancement. It conveys intricate information into appealing visuals that enhance the user’s analytical capabilities and simplifies the process of making informed decisions to further optimize the website’s SEO strategy.

Theme Fonts

Trebuchet MS
Century Gothic

Theme Colors (HEX #)

#F6F8FC

#8FAADC

#2F5597

#002060

Background Color

#FFFFFF

File Type

Excel Workbook (.xlsx)

File Size

456 KB

What's Included

Workbook Content

Dataset
Pivot Tables
Dashboard

Dashboard Contents

Clustered column charts depict key performance metrics such as conversion rate, click-through rate (CTR), bounce rate, and exit rate, highlighting their correlation with industry averages and expected values.
The stacked line chart visually presents the monthly values of Domain Authority (DA) and Page Authority (PA) for the website.
A graphic eye symbol accompanied by a bar chart showcases the search visibility metric. The user can interact with a slicer, adjusting the displayed months and obtaining both visual and numerical information.
Page view values by month are represented using a clustered bar chart.
Web vital metrics are presented in a combo chart format, combining the absolute values provided by Google (in a stacked bar chart) with the current website performance (∆) displayed as a scatter chart.
A scatter chart is utilized to illustrate the correlation between backlinks and organic search results.

Features

Pivot tables & Formulas
Interactive Navigation Buttons
No VBA/macros