📢 Say hello to the ultimate b2c and b2b buyer personas building tool.

If you’re looking to truly understand your target audience and tailor your business strategies to their needs, you are in the right place.
Your compass to find an audience with high potential to engage with your brand and message and ultimately increase your ROI. The customer avatar template is a robust Excel tool that lets you imagine and craft your ideal client avatar in depth. From the very basic (and important) demographics to the smallest details that make the difference, you chance to bring your brand closer to the right people.

A product that every brand (small or big) should include in their strategy to make determined decisions, avoid budget overspending, connect deeply with the audience, boost marketing efforts, and drive growth. Start creating meaningful connections with your customers and watch your business thrive like never before.

If you are a:

• Digital Marketing Professional
• Content Creator
• Content Strategist
• Business Strategist
• UX/UI Designer
• Product Manager/Developer
• Or the One Who Makes Decisions

…then you may consider this product for the following reasons:

✔ Effortless Excel Integration
✔ Comprehensive Customer Insights
✔ Time-Saving Efficiency
✔ Customizable Fields
✔ Strategic Clarity
✔ Instant Personas Printing
✔ Customer Journey Mapping
✔ Decision Matrix Board

The Customer Avatar Template Includes:

• (Sheet 1) Instructions
• (Sheet 2-5) 4 Personas: Use all 4 personas to create different versions of your potential clients and get them compared in the end. Find the right persona based on your business goals, criteria, and budget.
• (Sheet 6) Persona Summary: Get an automatically populated summary of your personas and find common traits and patterns.
• (Sheet 7) Decision Matrix: Assign attributes (demographics, challenges, communication channels, etc.), scores, and attribute weights based on your criteria and what is most important to you. Appy numerical values and get the Overall Persona Score, which determines the ideal client for your business.

This macro-enabled Excel spreadsheet lets you print a copy of each persona for further analysis with just one click in the PDF icon in the upper left corner (see product image).

If you have any questions about the product do not hesitate to contact me.

• Digital Download: Microsoft 365 Excel Spreadsheet 
• Digital File Type(s): .xlsm (macro-enabled file) 
• Excel File Size: 694 KB
• Compatibility: Desktop version only (macros do not run on mobile)