Business Branding
What is Small Business Branding?
🎯 It is the process of creating a unique identity for a company that defines its values, mission, and visual identity. It includes elements like a logo, color scheme, typography, brand voice, and messaging that differentiate a business from competitors. Small business branding is particularly crucial as it helps build trust, credibility, and customer loyalty, making it easier to attract and retain clients.
Why is it Important for New Businesses?
🚀 For startups and small businesses, a strong digital presence is a key factor in long-term success. According to a study by Lucidpress, businesses that invest in consistent branding experience up to 33% higher revenue than those that don’t. Additionally, a Forbes report highlights that over 70% of consumers buy from brands they recognize and trust, emphasizing the role of branding in start-up growth.
Your Position!
🏆 Without clear branding, small businesses struggle to stand out, leading to lower customer engagement and reduced conversions. A professional branding strategy ensures that potential clients understand your business, values, and the unique benefits you offer, leading to higher brand recognition and business growth.
Not establishing your brand means you possibly lose a lot of money from potential clients who don’t know or trust you. Don’t leave your business behind! Start building trust and authority with a branding service tailored to your needs and your wallet.
Check my services below 👇
What is Small Business Branding?
🎯 It is the process of creating a unique identity for a company that defines its values, mission, and visual identity. It includes elements like a logo, color scheme, typography, brand voice, and messaging that differentiate a business from competitors. Small business branding is particularly crucial as it helps build trust, credibility, and customer loyalty, making it easier to attract and retain clients.
Why is it Important for New Businesses?
🚀 For startups and small businesses, a strong digital presence is a key factor in long-term success. According to a study by Lucidpress, businesses that invest in consistent branding experience up to 33% higher revenue than those that don’t. Additionally, a Forbes report highlights that over 70% of consumers buy from brands they recognize and trust, emphasizing the role of branding in start-up growth.
Your Position!
🏆 Without clear branding, small businesses struggle to stand out, leading to lower customer engagement and reduced conversions. A professional branding strategy ensures that potential clients understand your business, values, and the unique benefits you offer, leading to higher brand recognition and business growth.
Not establishing your brand means you possibly lose a lot of money from potential clients who don’t know or trust you. Don’t leave your business behind! Start building trust and authority with a branding service tailored to your needs and your wallet.
Check my services below 👇
Services
The small business branding package includes all services a business needs to build a strong professional and digital presence.
✔ Market & Competitor Analysis
✔ Defining Brand Identity (Vision, Mission, Values)
✔ Brand Positioning & Messaging
✔ Selecting Brand Voice & Tone (How the business communicates with its audience)
✔ Logo Design (3 concepts, 2 revisions)
✔ Final Logo Delivery in PNG, JPG, SVG, PDF
✔ Color Palette (Primary & Secondary Colors)
✔ Selection & Customization of Corporate Fonts
✔ (Icons, Patterns, Backgrounds)
✔ Business Card Design
✔ Letterhead
✔ Invoice Template
✔ Cover Photos/Banners for Facebook, LinkedIn, X
✔ Profile Images for Facebook, Instagram, LinkedIn, X, TikTok
✔ Social Media Templates (5 square templates for posts in Facebook & Instagram)
✔ Professional LinkedIn Profile Creation
✔ One-Page Website or Landing Page Design
✔ Basic SEO Optimization
✔ Integration with Google Analytics & Meta Pixel
✔ Corporate Email Setup with Custom Domain
✔ Google My Business Listing
Price List
- ALL
- Basic Pack
- Advanced Pack
- Premium Pack
Basic Branding Pack
To put the foundations on your business authority, this pack includes:
| Branding Strategy & Business ID
| Visual ID & Branding Kit
Price: € 250
Advanced Branding Pack
For advanced “game players” that demand results, this pack includes:
Basic Pack +
| Promo Materials & Corporate Docs
| Social Media Branding
Price: € 450
Premium Branding Pack
The winning choice for any small business that wants to stand out, this pack includes:
Advanced Pack +
| One-Page Website & Online Presence
Price: € 700
* The above prices do not include VAT
** Packages can be customized to include extra services to meet clients’ needs.
FAQs
The brand strategy process follows these key steps:
- Discovery & Research – I analyze your industry, competitors, and target audience.
- Brand Identity Development – I define your brand’s mission, vision, values, positioning, and messaging.
- Visual Identity Creation – Logo, color scheme, typography, and branding elements are designed.
- Brand Guidelines & Implementation – I deliver a branding kit with all assets and instructions on how to use them.
- Application & Optimization – I help integrate your branding into digital and physical platforms.
The timeline depends on the scope of the project. On average:
- Basic Branding Package: 2-3 weeks
- Advanced Branding Package: 3-4 weeks
- Premium Branding Package: 4-6 weeks
To ensure we create branding that aligns with your vision, I’ll need:
- Business Name & Industry
- Target Audience & Market Positioning
- Competitor Examples or Inspirations (if applicable)
- Preferred Colors, Styles, or Brand Personality
- Any Existing Branding Elements (if applicable)
I conduct research on your target audience’s demographics, preferences, and behavior. By analyzing your competitors and industry trends, I develop a branding strategy that resonates with your ideal customers, ensuring consistency across all platforms.
Yes, I provide post-launch support, which includes:
- A Branding Guidelines Document to ensure consistency
- 1-Week Free Support for minor adjustments and questions
You’ll receive your branding assets in:
- Logo & Branding Elements: PNG, JPG, SVG, PDF
- Social Media Templates: Canva and PowerPoint format
- Business & Marketing Materials: PDF and Google Doc formats
Yes, once the project is complete and the final payment is made, you will receive full copyright ownership of all branding materials, including your logo, design elements, and brand assets. You will have the right to use them freely across all platforms without restrictions.